Built for founders who want real numbers.
Bennett Financials exists because service business founders deserve more than late reports and guesswork. They deserve a financial operating system that actually works.
Forbes Finance Council BBB Accredited Business 50+ Service Businesses CFO Leadership Council
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Arron Bennett
Founder & CEO, Bennett Financials
Forbes Finance Council Member
Bennett Financials
Build the financial clarity to scale with confidence.
Free Scale-Ready Assessment — see how your business scores on the 60/15/15 standard.Book yours →
About Bennett Financials
Arron Bennett
Founder & CEO
Arron built Bennett Financials after spending years watching service businesses grow revenue while profit disappeared. The pattern was always the same: great operators, terrible financial visibility.
"Most founders I meet are flying blind. Revenue looks good on paper — but they have no idea where the money is actually going, or what it's costing them."
He developed the 60/15/15 standard as a diagnostic framework — a way to cut through the noise and show founders exactly where their business is leaking profit. Today, Bennett Financials runs the full financial stack for 50+ service businesses doing $1M–$20M in revenue.
As a Forbes Finance Council contributor, Arron writes about the intersection of financial strategy, business operations, and the metrics that actually matter for service companies.
Forbes Finance Council Fractional CFO 50+ Clients Served BBB Accredited
50+
Service businesses served
$1M–$20M
Revenue sweet spot
90 days
Full deployment timeline
3-in-1
Bookkeeping, tax & CFO
Our Values
What we stand for.
Every decision we make — how we engage clients, structure engagements, and deliver work — is guided by these four principles.
Clarity
No jargon. No confusion. We deliver numbers you can act on and explanations you can actually understand.
Accountability
Every number has a name. Every metric has a target. We hold ourselves and your business to the standard.
Growth
We don't just keep score — we help you move the numbers. Every meeting ends with what to fix next.
Partnership
We're not vendors. We're embedded in your business. Your wins are our wins. Your problems are our problems.
Our Story
Why we built this.
"Three disconnected vendors. Zero visibility into what's actually driving — or killing — profitability."
The pattern we kept seeing
The typical service business owner has a bookkeeper who sends reports 30 days late, a tax preparer they talk to once a year, and no CFO at all. Three disconnected vendors. Zero financial visibility.
We saw this pattern across hundreds of businesses: agencies, consultancies, IT firms, professional services. Revenue growing. Headcount growing. But profit? Flat or declining. The problem was never the business model. It was the financial infrastructure.
So we built a different model. One team that runs everything — bookkeeping, tax, CFO strategy, and reporting — all through a single framework. The 60/15/15 standard gives every business a shared language for financial health.
Not because we found some magic trick — but because we gave founders the visibility they needed to make better decisions.
Get Started
Let's find out where your business really stands.
The Scale-Ready Assessment is a full financial diagnostic. You'll walk away knowing exactly where you're leaking profit — and what to fix first.
Book Your Scale-Ready Assessment
Free for US-based service businesses doing $1M–$20M in revenue.
Or email us directly at arron@bennettfinancials.com
Ready when you are
Get clear on the next financial move for your business.
Book a no-pressure conversation with the Bennett Financials team.