You fund payroll on Friday.
You collect on net-45.
Staffing firms operate on the most unforgiving cash flow model in business. We install a financial operating system that protects your spread, forecasts your cash, and turns recruitment volume into actual profit.
Book Your Scale-Ready Assessment
Free diagnostic for staffing & recruitment firms doing $1M–$20M in revenue.
Placement Revenue Pipeline Last 12mo PLACEMENT REVENUE $392K/mo Jan Apr Jul Oct Dec AVG PLACEMENT $28K FILL RATE 42% GROSS MARGIN $16.8K ! Monthly placements: 14 | Cash gap: $142K
Placements vs Profit MarginLast 12 months
Placements Profit Margin
JanMarMayJulSepNov
Placements+54%
Profit margin−11pts
Cash gap+$142K
The Problem
Bennett Financials
Build the financial clarity to scale with confidence.
Free Scale-Ready Assessment — see how your business scores on the 60/15/15 standard.Book yours →
Recruitment & Staffing
Placements keep climbing.
So why is profit shrinking?
You’re placing more people and billing more hours. But your cash flow tells a different story. You fund payroll weekly while clients pay on 30, 45, or 60-day terms. Your spread — the difference between bill rate and fully-loaded cost — is eroding through rate drift, benefits increases, and payroll tax surprises. Margin by client, recruiter, and service line is invisible. You’re growing revenue but not necessarily growing profit. That’s not a growth problem — it’s the same visibility problem we fix in every service business.
The 60/15/15 Standard
We diagnose in order. COGS, S&M, then G&A.
60% gross margin. 15% sales & marketing. 15% overhead. That leaves 30% operating profit. Here’s how we get your staffing firm there.
Spread Analysis
Bill Rate
$62/hr
Loaded Cost
$44/hr
True Spread
$18/hr
Rate drift costing**$94K/yr**
Step 1 — COGS
Recruiter costs, burden rates & sourcing spend.
In staffing, COGS is recruiter compensation, sourcing tools, and the fully-loaded cost of every placement. Before we touch margin, we reconcile your true spread — bill rate minus every burden cost — so every downstream number is accurate.
Bill rate vs. fully-loaded pay rate reconciliation
Burden cost tracking: taxes, WC, benefits per placement
Rate drift detection and spread erosion alerts
Client Acquisition Economics
Enterprise Clients$4.2K CAC
Mid-Market$2.8K CAC
SMB / One-Off$1.9K CAC
SMB LTV/CAC ratio1.2x — Action needed
Step 2 — S&M
Know your cost to win a client — by segment.
Target: 15% of revenue on BD and marketing. Most staffing firms overspend because client acquisition cost is never tracked by segment. We break down cost-per-client-win by channel, segment, and service line — so you stop chasing accounts that don’t pay back.
Client acquisition cost by channel and segment
Client lifetime value and payback period tracking
BD team ROI and contribution margin by recruiter
Cash Flow & Overhead Model
Weekly Payroll$186K
Cash Gap (net-45)$142K
LOC Interest/yr$31K
Reduce funding cost by**$31K/yr**
Step 3 — G&A
Office costs, ATS stack & overhead that nobody audits.
Target: 15% of revenue on G&A. Staffing overhead is typically office space, ATS/CRM licenses, job board subscriptions, and a growing tool stack nobody reviews. We model cash flow around your payroll cycle and identify the overhead eating your margin.
13-week cash flow modeling tied to payroll cycles
ATS, job board, and tool stack cost audit
LOC optimization and funding cost reduction
Entity & Tax Strategy
S-Corp election optimized
Payroll tax structure reviewed
WC classification audit: –$18K
Estimated annual tax savings**$56K/yr**
Deployed Alongside
Staffing entity structure & tax strategy.
Your entity structure determines how much of your spread you actually keep. We optimize S-Corp elections, owner compensation, payroll tax exposure, and workers’ comp classifications — turning improved margins into real after‑tax wealth.
S-Corp election and owner compensation optimization
Workers’ comp classification and payroll tax review
Working capital and line of credit restructuring
Case Studies
Don’t just take our word for it.
Eden Data
“We grew from zero to $300K MRR with Arron’s leadership.”
Taylor Hersom Chairman, Eden Data
VirtualCounsel
“A team we can rely on, with rapid-fire responses and consistent support.”
Daniel Goodrich CEO & Founder, VirtualCounsel
RHFL
“He brings creative ideas and valuable insights that have transformed our business.”
Daniel Passarelli Co-Founder, RHFL
NuSpine
“Strategic finance helped us scale, exit, and reinvest with confidence.”
NuSpine Chiropractic Healthcare & Franchise
Veterans Fleet
“Bennett Financials gave us the financial clarity we needed to grow.”
Veterans Fleet Management Fleet Services
Chimney Scientists
“A complete tax transformation that changed how we run our business.”
Chimney Scientist Home Services
Optmyzr
“Saved $185K+ in taxes while scaling global operations.”
Optmyzr SaaS & Ad Tech
Motiv Marketing
“Eliminated $402K in tax liability — and got a refund.”
Motiv Marketing Marketing Agency
How It Works
From first call to deployed system.
1
30-Minute Assessment Call
We discuss your current state, your goals, and whether we’re the right fit. No pitch deck — just an honest conversation.
2
Scale-Ready Assessment
We stress-test your books, margins, cash position, tax strategy, and operational dependency. You get a Scale-Ready Report with green/yellow/red scoring and the top blockers prioritized.
3
System Installation
Full financial operating system: clean books, engineered margins, deployed tax strategy, live dashboard, and monthly CFO cadence. Typical deployment: 90 days.
Results
The system works. Here’s what it looks like.
90 days
Time to full financial system deployment.
$402K
Tax liability eliminated through entity restructuring and strategic planning.
$96.2M
Revenue under management.
Sound Familiar?
Three signals your staffing firm has a margin problem.
If any of these hit home, the 60/15/15 diagnostic will show you exactly where the leak is and how to fix it.
Placements are up but you scramble to cover payroll every Friday.
Revenue is growing but cash is always tight. You fund payroll weekly while clients pay on 30–60 day terms. The cash gap widens with every new placement, and your line of credit is maxed. Growth is actually making the problem worse.
You don’t know which recruiters or clients actually make you money.
Your top biller does $1.2M in placements. But after fully-loaded costs, desk fees, and sourcing spend, their margin is 8%. Two of your nine recruiters are below breakeven and you don’t have the data to prove it. Without per-recruiter visibility, you’re subsidizing losses.
Your spread is shrinking but you can’t pinpoint where the margin went.
Bill rates haven’t changed much but profit per placement keeps dropping. Benefits costs crept up. Payroll taxes shifted. Workers’ comp classifications are wrong. The fully-loaded cost nobody tracks is $6/hr higher than you think — across every single placement.
Free for staffing & recruitment firms doing $1M–$20M in revenue.
Get Started
Stop funding growth you can’t measure.
The Scale-Ready Assessment shows you exactly where your staffing firm stands — spread analysis, cash flow scorecard, and a clear picture of what to fix first.
Book Your Scale-Ready Assessment
Free for staffing & recruitment firms doing $1M–$20M in revenue.
Ready when you are
Get clear on the next financial move for your business.
Book a no-pressure conversation with the Bennett Financials team.