Your MRR is growing.
Your unit economics might not be.
SaaS companies celebrate top-line growth while ignoring the metrics that actually determine enterprise value. We install a financial operating system that connects your recurring revenue to real profitability.
Book Your Scale-Ready Assessment
Free diagnostic for SaaS & subscription businesses doing $1M–$20M in ARR.
SaaS Metrics Dashboard Last 12mo MRR GROWTH $842K Jan Apr Jul Oct Dec NET RETENTION 112% GROSS CHURN 3.2% SMB LTV/CAC 1.4x ! ARR gap reconciled: $126K unaccounted
ARR vs Burn RateLast 12 months
ARR Burn Rate
JanMarMayJulSepNov
ARR growth+68%
Burn rate+42%
Runway gap−6mo
The Problem
Bennett Financials
Build the financial clarity to scale with confidence.
Free Scale-Ready Assessment — see how your business scores on the 60/15/15 standard.Book yours →
SaaS & Subscriptions
ARR keeps climbing.
So why is runway shrinking?
Your MRR dashboard looks great. But your finance team calculates ARR differently than your sales team. Churn is measured inconsistently. You don’t know your true LTV/CAC ratio by cohort — just a blended average that hides the real story. Runway projections are based on assumptions, not actuals. When investors or acquirers dig in, the numbers fall apart. That’s not a growth problem — it’s the same visibility problem we fix in every service business.
The 60/15/15 Standard
We diagnose in order. COGS, S&M, then G&A.
60% gross margin. 15% sales & marketing. 15% overhead. That leaves 30% operating profit. Here’s how we get your SaaS company there.
SaaS Metrics Reconciliation
MRR
$842K
Gross Churn
3.2%
NRR
112%
ARR gap reconciled**$126K**
Step 1 — COGS
Metric Integrity: MRR, Churn, NRR
In SaaS, COGS is hosting, infrastructure, and CS headcount. But before we touch margin, we reconcile every metric. Your MRR/ARR must match across billing, finance, and sales — or every downstream number is wrong.
MRR/ARR reconciliation between billing and recognition
Gross churn vs. net revenue retention (NRR) tracking
Expansion, contraction, and reactivation segmentation
Unit Economics
Enterprise LTV/CAC4.8x
Mid-Market3.1x
SMB Self-Serve1.4x
SMB payback: 18mo (target: 12)Action needed
Step 2 — S&M
Know your cost to acquire — by cohort.
Target: 15% of revenue on sales and marketing. Most SaaS companies spend 30–50% because CAC is never tracked by segment. We break down LTV/CAC by channel, cohort, and tier — so you stop subsidizing segments that don’t pay back.
LTV/CAC by channel, segment, and cohort
CAC payback period tracking
Contribution margin by pricing tier
Runway Model
Current Burn$128K/mo
Runway at current14 months
If +2 hires9 months
Break-evenQ3 2026
Step 3 — G&A
Runway & scenario planning that survives scrutiny.
Target: 15% of revenue on G&A. SaaS overhead is typically engineering headcount, cloud infra, and a growing tool stack nobody audits. We model runway under multiple scenarios — so you know exactly how long cash lasts before you need to raise, cut, or pivot.
Cash runway modeling under multiple scenarios
Burn rate tracking and trend analysis
Fundraise timing and dilution modeling
Pricing Analysis
Tier pricing modeled
Expansion revenue: 28% of ARR
Discount policy impact: –$94K
Pricing uplift opportunity**$310K/yr**
Deployed Alongside
Pricing & expansion economics.
Your pricing architecture determines your ceiling. We model the financial impact of packaging, upsells, and expansion revenue — turning improved unit economics into real after‑tax wealth through entity structure and tax strategy.
Pricing tier contribution margin analysis
Expansion revenue tracking and forecasting
Discount impact modeling on LTV
Case Studies
Don’t just take our word for it.
Eden Data
“We grew from zero to $300K MRR with Arron’s leadership.”
Taylor Hersom Chairman, Eden Data
VirtualCounsel
“A team we can rely on, with rapid-fire responses and consistent support.”
Daniel Goodrich CEO & Founder, VirtualCounsel
RHFL
“He brings creative ideas and valuable insights that have transformed our business.”
Daniel Passarelli Co-Founder, RHFL
NuSpine
“Strategic finance helped us scale, exit, and reinvest with confidence.”
NuSpine Chiropractic Healthcare & Franchise
Veterans Fleet
“Bennett Financials gave us the financial clarity we needed to grow.”
Veterans Fleet Management Fleet Services
Chimney Scientists
“A complete tax transformation that changed how we run our business.”
Chimney Scientist Home Services
Optmyzr
“Saved $185K+ in taxes while scaling global operations.”
Optmyzr SaaS & Ad Tech
Motiv Marketing
“Eliminated $402K in tax liability — and got a refund.”
Motiv Marketing Marketing Agency
How It Works
From first call to deployed system.
1
30-Minute Assessment Call
We discuss your current state, your goals, and whether we’re the right fit. No pitch deck — just an honest conversation.
2
Scale-Ready Assessment
We stress-test your books, metrics, cash position, tax strategy, and operational dependency. You get a Scale-Ready Report with green/yellow/red scoring and the top blockers prioritized.
3
System Installation
Full financial operating system: clean books, reconciled metrics, deployed tax strategy, live dashboard, and monthly CFO cadence. Typical deployment: 90 days.
Results
The system works. Here’s what it looks like.
90 days
Time to full financial system deployment.
$402K
Tax liability eliminated through entity restructuring and strategic planning.
$96.2M
Revenue under management.
Sound Familiar?
Three signals your SaaS company has a metrics problem.
If any of these hit home, the 60/15/15 diagnostic will show you exactly where the leak is and how to fix it.
MRR is up but your finance team and sales team quote different ARR numbers.
Billing says $10.1M. Sales says $11.4M. Nobody can explain the $1.3M gap. You’re making hiring decisions, board presentations, and fundraise projections off a number that doesn’t reconcile.
You have one blended LTV/CAC that looks fine — but you can’t see by cohort.
Enterprise is at 4.8x. SMB self-serve is at 1.4x with an 18-month payback. The blended 3.2x hides the fact that your fastest-growing segment is burning cash. Without cohort‑level visibility, you’re scaling the wrong thing.
Runway projections change every month because they’re built on assumptions.
Your model says 14 months of runway. But add two hires and it drops to 9. Miss one enterprise deal and it’s 7. Nobody has modeled the scenarios that actually matter — just the one that makes the board deck look clean.
Free for SaaS & subscription businesses doing $1M–$20M in ARR.
Get Started
Stop making decisions on gut feel.
The Scale-Ready Assessment shows you exactly where your business stands — profitability scorecard, metric reconciliation, and a clear picture of what to fix first.
Book Your Scale-Ready Assessment
Free for SaaS & subscription businesses doing $1M–$20M in ARR.
Ready when you are
Get clear on the next financial move for your business.
Book a no-pressure conversation with the Bennett Financials team.